UDC 658.849.2

PECULIARITIES OF INNOVATIVE PRODUCTS PROMOTION

Iliasova Eleonora Eldarovna1, Medvedeva Olga Fedorovna2
1National Research Tomsk State University, master
2BENOA LTD, CEO

Abstract
Problems of innovative business are connected with a low level of marketing development in scientific and technical organizations. The process of launching a product on the market can not include only developers who know all the special features of the product. It is also necessary to attract a team of marketers, managers, experts in advertising and promotion.

Keywords: certification, cosmetic products, marketing, method for producing natural soap


Category: 08.00.00 Economics

Article reference:
Peculiarities of innovative products promotion // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80964

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