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PECULIARITIES OF INNOVATIVE PRODUCTS PROMOTION
Iliasova Eleonora Eldarovna1, Medvedeva Olga Fedorovna2
1National Research Tomsk State University, master
2BENOA LTD, CEO
1National Research Tomsk State University, master
2BENOA LTD, CEO
Abstract
Problems of innovative business are connected with a low level of marketing development in scientific and technical organizations. The process of launching a product on the market can not include only developers who know all the special features of the product. It is also necessary to attract a team of marketers, managers, experts in advertising and promotion.
Keywords: certification, cosmetic products, marketing, method for producing natural soap
Category: 08.00.00 Economics
Article reference:
Peculiarities of innovative products promotion // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80964
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