Sorry, this article is only available in Русский.
BRAND AMBASSADOR AS A TOOL OF PROMOTION THE BRAND OF THE CLUSTER
Artamonova Iuliia Sergeevna
Penza State University of Architecture and Construction
Penza State University of Architecture and Construction
Abstract
The article describes the principles of experts to promote the cluster products - Brand Ambassadors cluster. The functions of the brand Ambassadors and principles of their activities in the cluster. Article Submissions may be used in the activities of the cluster development of Russia.
Keywords: brand, brand ambassador, cluster
Category: 08.00.00 Economics
Article reference:
Brand Ambassador as a tool of promotion the brand of the cluster // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/11/73860
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: