UDC 339.138

BRAND AMBASSADOR AS A TOOL OF PROMOTION THE BRAND OF THE CLUSTER

Artamonova Iuliia Sergeevna
Penza State University of Architecture and Construction

Abstract
The article describes the principles of experts to promote the cluster products - Brand Ambassadors cluster. The functions of the brand Ambassadors and principles of their activities in the cluster. Article Submissions may be used in the activities of the cluster development of Russia.

Keywords: brand, brand ambassador, cluster


Category: 08.00.00 Economics

Article reference:
Brand Ambassador as a tool of promotion the brand of the cluster // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/11/73860

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