КEY TRENDS AND MODELS OF BRAND DEVELOPMENT IN THE CONTEXT OF DIGITAL ECONOMY

Tyulyagin Stanislav Igorevich
Saint Petersburg State University of Economics
Second year postgraduate student, Marketing Department

Abstract
The author of this article intends to define key trends in and to identify up-to-date and modern models of brand development in the context of digital economy.

Keywords: brand, digital economy, social media, trends in branding

Category: 08.00.00 Economics

Article reference:
Кey trends and models of brand development in the context of digital economy // Modern scientific researches and innovations. 2016. № 9 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/09/72006