UDC 339.138

THE CONCEPT OF TRAINING MARKETING IN PROMOTION OF BIOLOGICALLY ACTIVE ADDITIVES TO FOOD

Shchgletova Anna Sergeevna
Academy of Labor and Social Relations (Branch in Nizhny Novgorod)
Lecturer, Department of Economics and Management

Abstract
This paper is devoted to the use of the concept of marketing training in promoting dietary supplements . Relevance of the topic associated with the complexities of promoting such products on the Russian market in force until the immature culture of consumption of dietary supplements . The paper presents the main activities that would allow the marketing concept of training in promoting dietary supplements.

Keywords: gathering contact potential customers, immature markets, increase sales, information product, marketing, marketing communications, marketing training, promotion of dietary supplements, relationship marketing, trusting relationship with the client


Category: 08.00.00 Economics

Article reference:
The concept of training marketing in promotion of biologically active additives to food // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/34063

View this article in Russian

Sorry, this article is only available in Русский.



Artice view count: Please wait

All articles of author «Щеглетова Анна Сергеевна»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register