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THE CONCEPT OF TRAINING MARKETING IN PROMOTION OF BIOLOGICALLY ACTIVE ADDITIVES TO FOOD
Shchgletova Anna Sergeevna
Academy of Labor and Social Relations (Branch in Nizhny Novgorod)
Lecturer, Department of Economics and Management
Academy of Labor and Social Relations (Branch in Nizhny Novgorod)
Lecturer, Department of Economics and Management
Abstract
This paper is devoted to the use of the concept of marketing training in promoting dietary supplements . Relevance of the topic associated with the complexities of promoting such products on the Russian market in force until the immature culture of consumption of dietary supplements . The paper presents the main activities that would allow the marketing concept of training in promoting dietary supplements.
Keywords: gathering contact potential customers, immature markets, increase sales, information product, marketing, marketing communications, marketing training, promotion of dietary supplements, relationship marketing, trusting relationship with the client
Category: 08.00.00 Economics
Article reference:
The concept of training marketing in promotion of biologically active additives to food // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/34063
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