UDC 339.13

ANALYSIS OF THE EFFECTIVENESS OF MARKETING ACTIVITIES OF THE ENTERPRISE

Vlasova Anna Yurievna1, Batynova Alina Alexandrovna2, Tarasov Roman Viktorovich3, Makarova Ludmila Viktorovna4
1Penza State University of Architecture and Construction, student
2Penza State University of Architecture and Construction, student
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
4Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor

Abstract
Solution to the problem of production of quality products and meet the needs of consumers requires organization at the enterprise market research. The article provides a method of evaluating the effectiveness of the marketing activities of the enterprise.

Keywords: marketing, performance evaluation


Category: 08.00.00 Economics

Article reference:
Analysis of the effectiveness of marketing activities of the enterprise // Modern scientific researches and innovations. 2014. № 12. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/12/41840

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