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ANALYSIS OF THE EFFECTIVENESS OF MARKETING ACTIVITIES OF THE ENTERPRISE
Vlasova Anna Yurievna1, Batynova Alina Alexandrovna2, Tarasov Roman Viktorovich3, Makarova Ludmila Viktorovna4
1Penza State University of Architecture and Construction, student
2Penza State University of Architecture and Construction, student
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
4Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
1Penza State University of Architecture and Construction, student
2Penza State University of Architecture and Construction, student
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
4Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
Abstract
Solution to the problem of production of quality products and meet the needs of consumers requires organization at the enterprise market research. The article provides a method of evaluating the effectiveness of the marketing activities of the enterprise.
Keywords: marketing, performance evaluation
Category: 08.00.00 Economics
Article reference:
Analysis of the effectiveness of marketing activities of the enterprise // Modern scientific researches and innovations. 2014. № 12. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/12/41840
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