CRITERIA APPROACH TO AN ASSESSMENT OF COMPETITIVENESS OF THE ENTERPRISE

Kozitsyna Anastasia Vyacheslavovna1, Makarova Ludmila Viktorovna2, Tarasov Roman Viktorovich3
1Penza State University of Architecture and Construction, master of technics and technology
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor

Abstract
The development of the company requires a special approach to the formation of its competitive strategy, which should be aimed at achieving competitive advantage. The proposed method of assessing the competitiveness of enterprises, to achieve the enterprise to the maximum realization of these goals.

Category: 08.00.00 Economics

Article reference:
Criteria approach to an assessment of competitiveness of the enterprise // Modern scientific researches and innovations. 2014. № 10. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/10/38714

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