INNOVATIVE MARKETING COMMUNICATIONS AS A TOOL FOR ENSURING SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE
Savina Natalya Urievna
Orel State University named after Ivan Turgenev
AbstractThis article focuses on innovative marketing communications, considered as a tool for sustainable development of the enterprise. This study allows to consider various options for development of the enterprise. This problem is multifaceted.
Category: 08.00.00 Economics
Article reference:
Innovative marketing communications as a tool for ensuring sustainable development of the enterprise // Modern scientific researches and innovations. 2017. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/03/79943
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