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INNOVATIVE MARKETING COMMUNICATIONS AS A TOOL FOR ENSURING SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE
Savina Natalya Urievna
Orel State University named after Ivan Turgenev
Orel State University named after Ivan Turgenev
Abstract
This article focuses on innovative marketing communications, considered as a tool for sustainable development of the enterprise. This study allows to consider various options for development of the enterprise. This problem is multifaceted.
Category: 08.00.00 Economics
Article reference:
Innovative marketing communications as a tool for ensuring sustainable development of the enterprise // Modern scientific researches and innovations. 2017. № 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/03/79943
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