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VALUE-MOTIVATIONAL COMPONENT DEVELOPMENT IN MARKETING INTELLIGENCE ORGANIZATION OF FUTURE PEDAGOGUES
Kochetova Elena Viktorovna1, Gutsu Elena Gennadevna2
1Kozma Minin Nizhny Novgorod State Pedagogical University (Minin University), Senior lecturer, Chair of Psychology and Pedagogy of Preschool and Primary Education
2Kozma Minin Nizhny Novgorod State Pedagogical University (Minin University), Candidate of Psychological Sciences, Assistant Professor of PhD in Social Science, Assistant Professor of the Civil Law Department
1Kozma Minin Nizhny Novgorod State Pedagogical University (Minin University), Senior lecturer, Chair of Psychology and Pedagogy of Preschool and Primary Education
2Kozma Minin Nizhny Novgorod State Pedagogical University (Minin University), Candidate of Psychological Sciences, Assistant Professor of PhD in Social Science, Assistant Professor of the Civil Law Department
Abstract
The article is devoted to the problem of pedagogue’s professional requalification in university in condition of development of market economy in society. The paper describes the part of research, where the conception of professional marketing intelligence is disclosed and a position of value-motivational component is determined in its organization. The system of internal and external conditions for development of value-motivational component as basis in structure of marketing intelligence of future teachers is exposed. Besides, we have defined the characteristics of stages of its developments in students.
Category: 19.00.00 Psychology
Article reference:
Value-motivational component development in marketing intelligence organization of future pedagogues // Modern scientific researches and innovations. 2015. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/11/58779
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