UDC 339.13

FEATURES OF THE DEVELOPMENT AND IMPLEMENTATION OF CRM-SYSTEMS DEALERS

Esafev Nikita Jurevich1, Dmitrieva Tatiana Nikolaevna2, Gorbunov Valeriy Nikolaevich3, Kot Marina Valerevna4
1Penza state university of architecture and construction, student
2Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
4Penza state university of architecture and construction, student

Abstract
The article shows that the development and implementation of CRM-systems dealers have their own characteristics, taking into account which may contribute to the development of effective marketing communications. A promising way to achieve marketing goals strategies is the development and implementation of loyalty programs with CRM-systems.

Keywords: communication, competition, consumer market, CRM-system, CRM-система, marketing mix, promotion


Category: 08.00.00 Economics

Article reference:
Features of the development and implementation of CRM-systems dealers // Modern scientific researches and innovations. 2014. № 10. P. 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/10/39566

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «nightswallow»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register