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FEATURES OF THE DEVELOPMENT AND IMPLEMENTATION OF CRM-SYSTEMS DEALERS
Esafev Nikita Jurevich1, Dmitrieva Tatiana Nikolaevna2, Gorbunov Valeriy Nikolaevich3, Kot Marina Valerevna4
1Penza state university of architecture and construction, student
2Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
4Penza state university of architecture and construction, student
1Penza state university of architecture and construction, student
2Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
4Penza state university of architecture and construction, student
Abstract
The article shows that the development and implementation of CRM-systems dealers have their own characteristics, taking into account which may contribute to the development of effective marketing communications. A promising way to achieve marketing goals strategies is the development and implementation of loyalty programs with CRM-systems.
Keywords: communication, competition, consumer market, CRM-system, CRM-система, marketing mix, promotion
Category: 08.00.00 Economics
Article reference:
Features of the development and implementation of CRM-systems dealers // Modern scientific researches and innovations. 2014. № 10. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/10/39566
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