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PREFERENCE AND IGNORING OF SIMPLE GEOMETRIC SHAPES IN THE PROCESS OF VISUAL PERCEPTION (EYE TRACKING RESEARCH)
Yelshansky Serguei Petrovich
The Sholokhov Moscow State University for the Humanities
Doctor in Psychology, Professor, Professor of the General and Practical Psychology Department
The Sholokhov Moscow State University for the Humanities
Doctor in Psychology, Professor, Professor of the General and Practical Psychology Department
Abstract
The work presents the results of research of preferences and ignoring of the «simple» geometric shapes, such as triangles, squares, or circles, in the process of their simultaneously visual perception. The results of an empirical research conducted by means of system of definition of coordinates of the eye (eye tracker) are presented. The impact of such factors as the geometric shape of the figure, contour or filled type, location, size on preference or ignoring of figures has been analyzed. The results may be of interest for psychologists, specialists in the field of advertising and marketing.
Keywords: attention, eye tracking, geometric figure, oculography, perception
Category: 19.00.00 Psychology
Article reference:
Preference and ignoring of simple geometric shapes in the process of visual perception (eye tracking research) // Modern scientific researches and innovations. 2014. № 4. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/32283
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