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IMPROVEMENT OF SYSTEM OF ADVERTISING MANAGEMENT ON THE BASIS OF DEVELOPMENT OF PUBLIC RELATIONS AT THE ENTERPRISE
Makuev Dzhamal Gadzhievich
Abstract
The long period of time the mechanism of advertizing management didn't include such important elements of development as public relations, formation of the productive relations with consumers by means of communications. The modern realities connected with the high competition, fight for clients assign to consumers a part of active participants in system of advertizing management by means of development of public relations.
Keywords: advertising management, communications, public relations
Category: 08.00.00 Economics
Article reference:
Improvement of system of advertising management on the basis of development of public relations at the enterprise // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80992
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