ETHICAL PROBLEMS OF MODERN ADVERTISING IN THE MEDIA

Vishnyakova Ekaterina Vadimovna1, Pitko Olga Aleksandrovna2
1Nosov Magnitogorsk State Technical University, Bachelor "Advertisement and public relations"
2Nosov Magnitogorsk State Technical University, Supervisor, candidate of philosophical Sciences, associate Professor of academic drawing and painting, member of Russian Psychological Society

Abstract
The modern world is increasingly facing the problem of the degradation of public morality. This situation is due to massive impact of mass media broadcasting scenes of murders and violence, pornography or just bad taste, thereby forming consumer taste, able to perceive immoral information, considering it to be the norm. Advertising in mass media is a vivid manifestation of the needs of society with its low level of morality. In this article we will look at some aspects of transformation of the modern promotional activities, the formation of the advertising market, as well as the meaning of a variety of immoral advertising practices,leading to increase in the inspirituality of modern society.

Keywords: advertising, culture, mass media, morality, spirituality, stereotypes, values

Category: 08.00.00 Economics

Article reference:
Ethical problems of modern advertising in the media // Modern scientific researches and innovations. 2017. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/04/80805

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