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THE COMPETITION OF WORLD BRANDS OF FAST FOOD IN THE REGIONAL MARKETS (ON THE EXAMPLE OF THE CITY OF ROSTOV-ON-DON AND KFC AND MCDONALD’S RESTAURANTS)
Kalashnikov Andrey Vitalyevich
Institute of service and business (branch) DSTU in Shakhty
student
Institute of service and business (branch) DSTU in Shakhty
student
Abstract
In article it is carried studying of such term as "competition" out. On the basis of the created concept was made the comparative analysis of two main representatives of world networks of a fast food – KFC and McDonald’s. Such factors as the kitchen, registration, persons representing the company in advertizing, an arrangement of fast-food establishments in Rostov-on-Don were estimated.
Keywords: KFC, McDonald’s
Category: 08.00.00 Economics
Article reference:
The competition of world brands of fast food in the regional markets (on the example of the city of Rostov-on-Don and KFC and McDonald's restaurants) // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/02/78902
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