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ECONOMIC FEASIBILITY OF INNOVATIVE METHODS OF PRODUCT PROMOTION
Kosareva Maria Mikhailovna1, Zakharova Ekaterina Aleksandrovna1
1Saint Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO University), 4th years student of faculty of technological management and innovations
1Saint Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO University), 4th years student of faculty of technological management and innovations
Abstract
Now a big variety of goods is presented at the market. Therefore there is a strong competition between the entities for the consumer. For the purpose of attraction of the greatest number of clients and deduction of the line items in the markets they should give preference to effective methods of promotion of the products. As the rapid development of scientific and technical progress become more and more innovative methods of promotion. To understand how these methods are effective, it is necessary to estimate their economic feasibility and extent of impact on the consumer.
Category: 08.00.00 Economics
Article reference:
Economic feasibility of innovative methods of product promotion // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/02/77884
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