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THE STAGES OF TOURIST SERVICES LIFE CYCLE AND MARKETING MEASURES, WHICH CONTRIBUTE TO INCREASE IT
Rodionova Daria Nikolaevna
Saint-Petersburg State University
Student, Faculty of Oriental Studies
Saint-Petersburg State University
Student, Faculty of Oriental Studies
Abstract
In this paper we consider the influence of the tourist services life cycle on the tourism company activities and the possibility of increasing it by complex of marketing measures.
Category: 08.00.00 Economics
Article reference:
The stages of tourist services life cycle and marketing measures, which contribute to increase it // Modern scientific researches and innovations. 2016. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/02/63143
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