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THE STUDY OF THE THEORETICAL APPROACHES TO THE IMAGE OF THE ORGANIZATION
Ogorodova Marina Victorovna1, Bystrovа Natalia Vasilevna2, Ukhanov Alexei Fedorovich3
1Kozma Minin Nizhny Novgorod State Pedagogical University, candidate of economic sciences, associate professor of insurance, finance and credit
2Kozma Minin Nizhny Novgorod State Pedagogical University, candidate of pedagogical sciences, associate professor of vocational education and management of educational systems
3Kozma Minin Nizhny Novgorod State Pedagogical University, magister
1Kozma Minin Nizhny Novgorod State Pedagogical University, candidate of economic sciences, associate professor of insurance, finance and credit
2Kozma Minin Nizhny Novgorod State Pedagogical University, candidate of pedagogical sciences, associate professor of vocational education and management of educational systems
3Kozma Minin Nizhny Novgorod State Pedagogical University, magister
Abstract
The article deals with the concept of "corporate image" and "image management". We analyzed modern theoretical concepts of corporate image. Analyzes the structural elements of the image of the organization, the factors that affect the organization's image. The process of construction and development of the corporate image.
Category: 08.00.00 Economics
Article reference:
The study of the theoretical approaches to the image of the organization // Modern scientific researches and innovations. 2016. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/12/75082
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