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CHANNELS IMPACT ON THE CONSUMER IN THE PROCESS OF COMMUNICATION OF THE COMPANY
Malyshev Alexey Alekseevich1, Minaykina Irina Aleksandrovna2
1Penza State University of Architecture and Construction, сandidate of economic sciences, assistant professor department of Marketing and EconomicTheory
2Penza State University of Architecture and Construction, student
1Penza State University of Architecture and Construction, сandidate of economic sciences, assistant professor department of Marketing and EconomicTheory
2Penza State University of Architecture and Construction, student
Abstract
The article reveals the essence and direction of the enterprise communication when interacting with customers.
The article investigates and analyzes the external and internal communication of the company, based on a study made recommendations to increase direct sales, the establishment of internal and external communication system.
Category: 08.00.00 Economics
Article reference:
Channels impact on the consumer in the process of communication of the company // Modern scientific researches and innovations. 2016. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/10/72665
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