BRAND COMMUNITY AND BRAND GROUPS IN SOCIAL NETWORKS

Starostina Anastasiya Valerevna¹, Klimov Pavel Andreevich²
¹Nosov Magnitogorsk State Technical University, student in the Department of Business Computer Science and Information Technologies
²Nosov Magnitogorsk State Technical University, student in the Department of applied informatics

Abstract
Introduction business in the electronic environment is currently a very topical phenomenon. More and more companies to increase the number of customers create their own brand community in social networks. The article discusses the definition of social networks and brand communities, the basic model of brand promotion in social networks SMM. An algorithm is described to promote brand in social media and tasks, solution of which is the promotion of groups in social networks. Also identifies the main error of promoting the company in social networks.

Keywords: brand community, brand group, business, promotion, SMM, social network

Category: 08.00.00 Economics

Article reference:
Brand community and brand groups in social networks // Modern scientific researches and innovations. 2016. № 6 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/06/69490