UDC 159.9

THE KNOWN BRANDS AMONG YOUNG PEOPLE: PREFERENCES AND TASTES

Ravin Alexander Sergeyevich1, Galiyev Ruslan Ilshatovich1
1Ulyanovsk State Technical University, student of Civil Engineering Faculty

Abstract
In this article we will tell what is a brand from the point of view of scientific justification and from the point of view of the buyer. We will reveal major factors which influence taste and preferences at the choice of this or that branded production.

Category: 19.00.00 Psychology

Article reference:
The known brands among young people: preferences and tastes // Modern scientific researches and innovations. 2016. № 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/04/65732

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