DETERMINANTS OF RETAIL STORE CUSTOMER LOYALTY

Burkova Yulia Aleksandrovna1, Domareva Ekaterina Viktorovna1
1St. Petersburg State University of Economics, student of master program “Marketing”

Abstract
This article reviews consideration of the main factors, influencing on the creation of consumer loyalty. In general, we can distinguish three groups of factors: external, internal and marketing activities. The article presents research results of foreign authors in the topic context.

Keywords: customer loyalty, loyalty determinants, retail consumer

Category: 08.00.00 Economics

Article reference:
Determinants of retail store customer loyalty // Modern scientific researches and innovations. 2016. № 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/01/62476

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