THE FACTORS DEFINING BEHAVIOUR OF BUYERS ON THE INTERNET

Zhurkina Liubov Sergeevna1, Ukhanova Julia Aleksandrovna2, Nikishin Alexander Fedorovich3, Pankina Tatiana Viktorovna4
1Plekhanov Russian University of Economics, student
2Plekhanov Russian University of Economics, student
3Plekhanov Russian University of Economics, Associate Professor
4Plekhanov Russian University of Economics, Associate Professor

Abstract
Any trade organization aspires to increase in sales volume. For this purpose in article it is considered features of behavior of buyers at commission of purchase with use of the Internet. Relevance of research is defined by that many Online stores don't consider the specifics of behavior of consumers depending on a number of factors when developing strategy. The accounting of the recommendations offered in article will allow to increase efficiency of economic activity of trade organizations.

Keywords: behavior of buyers, electronic Commerce, electronic trading, involvement of buyers, mobile commerce, online store, retail trade, speed of loading of Internet pages


Category: 08.00.00 Economics

Article reference:
The factors defining behaviour of buyers on the internet // Modern scientific researches and innovations. 2015. № 6. P. 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/06/55361

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