UDC 33

DOE ANALYSIS (DEFENSIVE / OFFENSIVE EVALUATION) AS ALTERNATIVO TO SWOT ANALYSIS

Ivaneev V.S.1, Nikiforova E.V.2
1Financial University under the Government of The Russian Federation, Student gr. BA2-2M
2Financial University under the Government of The Russian Federation, Doctor of economics, professor

Abstract
This article is about DOE analysis. The purpose of this article is to outline criteria of DOE analysis and his advantages over SWOT analysis.

Keywords: alternative to SWOT, DOE analysis, strategic planning


Category: 08.00.00 Economics

Article reference:
DOE analysis (Defensive / Offensive Evaluation) as alternativo to SWOT analysis // Modern scientific researches and innovations. 2015. № 4. P. 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/04/52603

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