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DOE ANALYSIS (DEFENSIVE / OFFENSIVE EVALUATION) AS ALTERNATIVO TO SWOT ANALYSIS
Ivaneev V.S.1, Nikiforova E.V.2
1Financial University under the Government of The Russian Federation, Student gr. BA2-2M
2Financial University under the Government of The Russian Federation, Doctor of economics, professor
1Financial University under the Government of The Russian Federation, Student gr. BA2-2M
2Financial University under the Government of The Russian Federation, Doctor of economics, professor
Abstract
This article is about DOE analysis. The purpose of this article is to outline criteria of DOE analysis and his advantages over SWOT analysis.
Keywords: alternative to SWOT, DOE analysis, strategic planning
Category: 08.00.00 Economics
Article reference:
DOE analysis (Defensive / Offensive Evaluation) as alternativo to SWOT analysis // Modern scientific researches and innovations. 2015. № 4. P. 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/04/52603
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