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METHODS OF ANALYSIS OF THE STATE OF AWARENESS AND PREFERENCES OF END-USERS ABOUT DIAMONDS “RUSSIAN CUT”
Mihalkova Elena Sergeevna1, Koshevenko Svetlana Vyacheslavovna2
1Smolensk State University, student of the Faculty of Economics and Management
2Smolensk State University, Ph.D., assistant professor of management
1Smolensk State University, student of the Faculty of Economics and Management
2Smolensk State University, Ph.D., assistant professor of management
Abstract
This article is devoted to the study of the state of awareness and preferences of end-users about diamonds "Russian cut". To analyze the knowledge and preferences of consumers about diamonds "Russian cut" is proposed to use a methodology for analyzing the state of awareness and preferences of end-users about diamonds "Russian cut" on the basis of the questionnaire "Assessment of awareness and preferences of end-users about diamonds" Russian cut ".
Keywords: awareness, diamonds, end-users, JSC "PA"Crystal ", preference, questionnaire, Russian cut promotion system, university
Category: 08.00.00 Economics
Article reference:
Methods of analysis of the state of awareness and preferences of end-users about diamonds "Russian cut" // Modern scientific researches and innovations. 2015. № 4. P. 4 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/04/52440
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