UDC 339.138

ON THE IMPORTANCE OF INFORMATION TECHNOLOGY IN THE IMPLEMENTATION OF CURRENT RESEARCH IN THE FIELD OF MARKETING

Udalova Irina Borisovna1, Kirillova Kira Vladimirovna2, Osipenko Natalia Nikolaevna3
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of Finance and Credit Department
2Binarity Ltd, Marketing manager
3Nizhny Novgorod State Technical University n.a. R.E.Alekseev, Senior Lecturer of "Applied mathematics" Department

Abstract
The article analyzes the importance of modern computer programs in implementing scientific research in marketing. The authors briefly discusses basic computer programs used in the work of Russian enterprises. They will address the changing role of information technology in the spread of Internet environment. Particular attention is paid to the role of online research in the field of marketing.

Keywords: Computer Programs, information technology, marketing, marketing research, research


Category: 08.00.00 Economics

Article reference:
On the importance of information technology in the implementation of current research in the field of marketing // Modern scientific researches and innovations. 2015. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/11/60088

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