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INFORMATION TECHNOLOGIES IN THE TRAINING OF MARKETING SPECIALISTS IN HIGHER PROFESSIONAL EDUCATION
Udalova Irina Borisovna1, Kirillova Kira Vladimirovna2, Osipenko Natalia Nikolaevna3
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of Finance and Credit Department
2Binarity Ltd, Marketing manager
3Nizhny Novgorod State Technical University n.a. R.E.Alekseev, senior lecturer of "Applied mathematics" Department
1Lobachevsky State University of Nizhnу Novgorod, Candidate of Economics, Associate Professor of Finance and Credit Department
2Binarity Ltd, Marketing manager
3Nizhny Novgorod State Technical University n.a. R.E.Alekseev, senior lecturer of "Applied mathematics" Department
Abstract
The article is dedicated to modern computer programs in the training of Marketing Specialists. The authors consider main computer programs used by Russian enterprises and institutions of higher education of Russia in the training of Marketing Specialists. Special focus is on the cooperation between business and institutions of higher education in the training of qualified marketing personnel.
Keywords: Computer Programs, information technologies, learning process, marketing training
Category: 08.00.00 Economics
Article reference:
Information technologies in the training of Marketing Specialists in higher professional education // Modern scientific researches and innovations. 2015. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/11/60037
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