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SEGMENTATION OF TOURIST MARKET: CONCEPTS AND FEATURES
Zhamgaryan Grigory Ashotovich1, Mullabaev Roman Yurievech1
1Saint Petersburg State University, Student, Faculty of Asian and African Studies
1Saint Petersburg State University, Student, Faculty of Asian and African Studies
Abstract
In this work authors demonstrate and characterise essential features and provisions of market's segmentation and analyze most appropriate methods of it's application. Moreover, they underline significance and impact on successful development of touristic organisation.
Category: 08.00.00 Economics
Article reference:
Segmentation of tourist market: concepts and features // Modern scientific researches and innovations. 2015. № 10 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/10/58628
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