UDC 659.4

«RUSSIAN CLASSICS» AS PR-TOOL TO POPULARIZE HOCKEY IN RUSSIA

Frolov Vasiliy Vladimirovich
Pskov State University
Deputy head of the Department of public relations and journalism

Abstract
The article considers the specific features of a hockey match «Russian Classics VHL», which is a kind of PR-tool to popularize hockey in Russia. This paper presents a number of proposals for further development in our country of such sporting events as the «Russian Classics».

Keywords: hockey, KHL, PR-technologies, PR-технологии, VHL


Category: 22.00.00 Sociology

Article reference:
«Russian Classics» as PR-tool to popularize hockey in Russia // Modern scientific researches and innovations. 2015. № 9. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/09/57501

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