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«RUSSIAN CLASSICS» AS PR-TOOL TO POPULARIZE HOCKEY IN RUSSIA
Frolov Vasiliy Vladimirovich
Pskov State University
Deputy head of the Department of public relations and journalism
Pskov State University
Deputy head of the Department of public relations and journalism
Abstract
The article considers the specific features of a hockey match «Russian Classics VHL», which is a kind of PR-tool to popularize hockey in Russia. This paper presents a number of proposals for further development in our country of such sporting events as the «Russian Classics».
Keywords: hockey, KHL, PR-technologies, PR-технологии, VHL
Category: 22.00.00 Sociology
Article reference:
«Russian Classics» as PR-tool to popularize hockey in Russia // Modern scientific researches and innovations. 2015. № 9. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/09/57501
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