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MODELING THE ACTIVITIES OF RIVAL CAMPAIGNS BASED ON ADAPTIVE PREDICTION MODELS
Trofimova Ekaterina Valeryevna1, Zelenina Larisa Ivanovna2
1Northern (Arctic) Federal University named after M.V. Lomonosov, master student, Institute of Math, information and space technologies of the
2Northern (Arctic) Federal University named after M.V. Lomonosov, candidate of technical Sciences, associate Professor At Kladno mathematics and highly productive on calculations of the Institute of Math, information and space technologies
1Northern (Arctic) Federal University named after M.V. Lomonosov, master student, Institute of Math, information and space technologies of the
2Northern (Arctic) Federal University named after M.V. Lomonosov, candidate of technical Sciences, associate Professor At Kladno mathematics and highly productive on calculations of the Institute of Math, information and space technologies
Abstract
This article discusses the classification of short-term forecasting models. Attention is paid to the linear growth models, models Holt-winters and seasonal models.. also on the example of the competing campaigns conducted modeling the dynamics of the value of their brands.
Category: 08.00.00 Economics
Article reference:
Modeling the activities of rival campaigns based on adaptive prediction models // Modern scientific researches and innovations. 2015. № 7. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/07/56542
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