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APPLYING RFM ANALYSIS FOR CUSTOMER SEGMENTATION ENTERPRISE OCCUPYING THE COMMERCIALIZATION OF DAIRY PRODUCTS
Oleynik Sergey Aleksandrovich1, Bazhenov Ruslan Ivanovich2
1Sholom-Aleichem Priamursky State University, Student
2Sholom-Aleichem Priamursky State University, Candidate of pedagogical sciences, associate professor, Head of the Department of Computer Science
1Sholom-Aleichem Priamursky State University, Student
2Sholom-Aleichem Priamursky State University, Candidate of pedagogical sciences, associate professor, Head of the Department of Computer Science
Abstract
This article describes the segmentation of customers based on RFM-analysis. An example of the analysis on the basis of an existing company database. Analysis is performed in software Microsoft Excel.
Keywords: clients, RFM analysis, RFM-анализ, segmentation
Category: 08.00.00 Economics
Article reference:
Applying RFM analysis for customer segmentation enterprise occupying the commercialization of dairy products // Modern scientific researches and innovations. 2015. № 4. P. 3 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/04/52208
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