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MARKETING ACTIVITY OF THE ACTORS OF THE INNOVATION CHAIN IN THE ELECTRONICS INDUSTRY
Kulikova Natalia Nikolaevna
Moscow state University of instrument engineering and Informatics
Candidate of Economic Sciences, Associate professor, Department of Marketing and Commerce
Moscow state University of instrument engineering and Informatics
Candidate of Economic Sciences, Associate professor, Department of Marketing and Commerce
Abstract
The new infrastructure of branch of microelectronics defines features of realization of marketing activity of the actors of the innovation chain. Features of marketing activity are defined by presence of the customer: custom-made development or development on the basis of the analysis of a market demand.
Keywords: life cycle, marketing, microelectronics, participants of an innovative chain
Category: 08.00.00 Economics
Article reference:
Marketing activity of the actors of the innovation chain in the electronics industry // Modern scientific researches and innovations. 2015. № 1. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/01/45848
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