UDC 334.7:339.138

MARKETING ACTIVITY OF THE ACTORS OF THE INNOVATION CHAIN IN THE ELECTRONICS INDUSTRY

Kulikova Natalia Nikolaevna
Moscow state University of instrument engineering and Informatics
Candidate of Economic Sciences, Associate professor, Department of Marketing and Commerce

Abstract
The new infrastructure of branch of microelectronics defines features of realization of marketing activity of the actors of the innovation chain. Features of marketing activity are defined by presence of the customer: custom-made development or development on the basis of the analysis of a market demand.

Keywords: life cycle, marketing, microelectronics, participants of an innovative chain


Category: 08.00.00 Economics

Article reference:
Marketing activity of the actors of the innovation chain in the electronics industry // Modern scientific researches and innovations. 2015. № 1. P. 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2015/01/45848

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