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THE INCREASE OF COMPETITIVENESS OF THE PRODUCTION ON THE BASIS OF MARKETING APPROACH
Zagorodova Elena Ivanovna1, Makarova Ludmila Viktorovna2, Tarasov Roman Viktorovich3
1Penza State University of Architecture and Construction, master of technics and technology
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
1Penza State University of Architecture and Construction, master of technics and technology
2Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
3Penza State University of Architecture and Construction, Candidate of Technical Sciences, Associate Professor
Abstract
For the formation a positive image of production on a sales market, and also taking into account all wishes of consumers it is necessary to carrying out the market researches. In the article the algorithm of carrying out the related researches for the purpose of increase of products competitiveness is presented.
Keywords: QFD-анализ.
Category: 08.00.00 Economics
Article reference:
The increase of competitiveness of the production on the basis of marketing approach // Modern scientific researches and innovations. 2014. № 7 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/07/36362
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