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FEATURES OF PROMOTION FOR PRODUCTS AND BRANDS USING THE CAPACITY SOSIAL MEDIA MARKETING
Kantarovich Alla Alexandrovna1, Kachaeva Elenа Vladimirovna2
1Saint Petersburg State Economic University, PhD in Economic science, Assistant Professor of the Commerce Department
2Saint Petersburg State Economic University, PhD in Economic science, Assistant Professor of the Commerce Department
1Saint Petersburg State Economic University, PhD in Economic science, Assistant Professor of the Commerce Department
2Saint Petersburg State Economic University, PhD in Economic science, Assistant Professor of the Commerce Department
Abstract
In the article the questions of formation of a marketing channel promote their products and brands in social networks, as innovative and promising directions of improvement of the management of the interaction of producers and consumers. Also the article shows the main errors of companies in the process of using Sosial Media Marketing.
Keywords: Sosial Media Marketing
Category: 08.00.00 Economics
Article reference:
Features of promotion for products and brands using the capacity Sosial Media Marketing // Modern scientific researches and innovations. 2014. № 4. P. 1 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2014/04/33280
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