NEGATIVE EMOTIONS AS TECHNIQUES IN MODERN ADVERTISING

Golubeva Ekaterina Anatolevna
Penza Official University
4th year student, Faculty of Law, specialty "Public Relations"

Abstract
Article is devoted to the negative emotions as a techniques in Russian and foreign advertising, to its’ influence consumer. Article’s goal is to formulate recommendations for effective and legitimate using negative emotions in advertising according to the advertising’s ethics and legal regulation.

Category: 22.00.00 Sociology

Article reference:
Negative emotions as techniques in modern advertising // Modern scientific researches and innovations. 2013. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2013/12/30391

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