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PRODUCT PLACEMENT IN COMPUTER GAMES
Karpova M.K.1, Geranina A.S.2, Stezhka A.A.3
1Penza State University, candidate of sociological sciences, associate professor, Department "Communication Management"
2Penza State University, 4th year student
3Penza State University, 4th year student
1Penza State University, candidate of sociological sciences, associate professor, Department "Communication Management"
2Penza State University, 4th year student
3Penza State University, 4th year student
Abstract
Product placement in computer games is examined in this paper.
Keywords: Product placement
Category: 22.00.00 Sociology
Article reference:
Product placement in computer games // Modern scientific researches and innovations. 2012. № 12 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2012/12/19254
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