UDC 004.4

THE USE OF LANDING PAGES IN INTERNET – MARKETING

Khleborod Sofia Anatolievna1, Gorbunov Aleksandr Nikolayevich2
1Bryansk state University named after akademika I. G. Petrovsky, undergraduate
2Bryansk state University named after akademika I. G. Petrovsky, candidate of technical Sciences, associate Professor at the Department of Informatics and applied mathematics

Abstract
In Internet marketing, a new direction of providing products to customers is the landing page. Every day landing pages are increasingly gaining popularity. This article discusses the main types of landing pages. Identified specific features of each type of landing page.

Keywords: landing page, main site, microsite, Stand-alone landing page


Category: 05.00.00 Technical sciences

Article reference:
The use of landing pages in Internet - marketing // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2017/02/78884

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