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THE USE OF LANDING PAGES IN INTERNET – MARKETING
Khleborod Sofia Anatolievna1, Gorbunov Aleksandr Nikolayevich2
1Bryansk state University named after akademika I. G. Petrovsky, undergraduate
2Bryansk state University named after akademika I. G. Petrovsky, candidate of technical Sciences, associate Professor at the Department of Informatics and applied mathematics
1Bryansk state University named after akademika I. G. Petrovsky, undergraduate
2Bryansk state University named after akademika I. G. Petrovsky, candidate of technical Sciences, associate Professor at the Department of Informatics and applied mathematics
Abstract
In Internet marketing, a new direction of providing products to customers is the landing page. Every day landing pages are increasingly gaining popularity. This article discusses the main types of landing pages. Identified specific features of each type of landing page.
Keywords: landing page, main site, microsite, Stand-alone landing page
Category: 05.00.00 Technical sciences
Article reference:
The use of landing pages in Internet - marketing // Modern scientific researches and innovations. 2017. № 2 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2017/02/78884
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