UDC 33

GUERRILLA MARKETING

Yushkova Ekaterina Ivanovna1, Burmistrova Anna Vladimirovna1
1Bashkir State University, Faculty of Engineering Student Department of Quality Management

Abstract
This article discusses the concept, the basic features, principles and objectives of guerrilla marketing. Which target audience guerrilla marketing designed. For what it is necessary, that is focused on. What is the main difference from the classical marketing. How to achieve the objectives in the conduct of guerrilla marketing.

Keywords: advertising, budgets, especially, market, marketing, product, profit


Category: 08.00.00 Economics

Article reference:
Guerrilla marketing // Modern scientific researches and innovations. 2017. № 1 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2017/01/76401

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «rina151996»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register