UDC 338

INTRODUCTION OF INNOVATIONS: THE WAY TO SUCCESS OR BANKRUPTCY OF THE COMPANY?

Bokareva Alina Andreevna1, Sokolova Yulia Dmitriyevna1
1North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, student II course, Saint Petersburg

Abstract
The article deals with the role and function of innovation in ensuring sustainable existence and development of the company. The authors come from an original idea that is itself innovative activity does not guarantee the success of the company in the future. Analyzed how the experience of successful and unsuccessful innovation, the introduction of which forced the company to leave the market.

Keywords: bankruptcy, innovation, innovation activity of the company, profit


Category: 08.00.00 Economics

Article reference:
Introduction of innovations: The way to success or bankruptcy of the company? // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/11/74699

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