UDC 339.138

MARKETING STRATEGIES IN THE FASHION INDUSTRY

Atayar Sabina Rakhimovna1, Hodzhyan Roxana Samvelovna2
1North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Student II course FEF, Saint Petersburg
2North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Student II course FEF, Saint Petersburg

Abstract
The article investigates the nature and types of marketing strategies, the most commonly used ways to promote fashion brands. Each of the considered ways to promote products is illustrated with practical examples of its successful and unsuccessful use of various firms.

Keywords: fashion, fashion industry, marketing, strategy


Category: 08.00.00 Economics

Article reference:
Marketing strategies in the fashion industry // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/11/74280

View this article in Russian

Sorry, this article is only available in Русский.



All articles of author «Глебов Артем Олегович»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: