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MARKETING STRATEGIES IN THE FASHION INDUSTRY
Atayar Sabina Rakhimovna1, Hodzhyan Roxana Samvelovna2
1North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Student II course FEF, Saint Petersburg
2North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Student II course FEF, Saint Petersburg
1North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Student II course FEF, Saint Petersburg
2North-West Management Institute - a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Student II course FEF, Saint Petersburg
Abstract
The article investigates the nature and types of marketing strategies, the most commonly used ways to promote fashion brands. Each of the considered ways to promote products is illustrated with practical examples of its successful and unsuccessful use of various firms.
Keywords: fashion, fashion industry, marketing, strategy
Category: 08.00.00 Economics
Article reference:
Marketing strategies in the fashion industry // Modern scientific researches and innovations. 2016. № 11 [Electronic journal]. URL: https://web.snauka.ru/en/issues/2016/11/74280
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