UDC 316.473

THEORETICAL SOCIOLOGICAL BASES OF RESEARCH OF IMAGE OF THE ORGANIZATION

Zakharova Anastasia Aleksandrovna
Khakass State University named after N. F. Katanov
senior tutor

Abstract
In article definitions of the term "image" are generalized and general characteristics of image of the organization from the point of view of sociology are removed. The author compares the concepts "image" and "reputation". Features of work with image and reputation in the conditions of a small country town are explained. The author proves relevance of research of image and reputation of the construction organizations.

Keywords: construction organization, image, image of the organization, reputation, small country town, symbolical image


Category: 22.00.00 Sociology

Article reference:
Theoretical sociological bases of research of image of the organization // Modern scientific researches and innovations. 2016. № 9 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2016/09/72147

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