UDC 344.011

PHENOMENON OF MODERN ADVERTISING OF FOODSTUFF

Wiegel Narine Liparitovna
Rostov state medical university
Doctor of Philosophy, professor of department of History and philosophy

Abstract
The paper contemplates the phenomenon of modern advertising of foodstuff which is called for introduction of new food, of flavoring preferences is considered, and also forms constant need for the advertised product. Today each brand helps consumers to be defined who they are and to what social group belong, allows the consumers to gain respect and recognition in their consumer group.

Keywords: advertising, brand, fast food, foodstuff, globalization of culture, modern advertising, modern vital style, trademark


Category: 09.00.00 Philosophy

Article reference:
Phenomenon of modern advertising of foodstuff // Modern scientific researches and innovations. 2015. № 12 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/12/61594

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