UDC 339.138

HARNESSING THE POWER OF SMS MARKETING IN SMALL BUSINESS ACTIVITIES

Gvozdyk Alena Evgenevna
Kuban State University
master degree student

Abstract
The article deals with the economic content of SMS marketing as an effective tool to promote products and services of small businesses, which feature is to establish direct contact with the target audience, regardless of geographical constraints. It revealed the potential of this type of communications in a crisis. It denotes its strengths and weaknesses.

Keywords: distribution, marketing tools, promotion, sales promotion, small business, SMS marketing, wireless connections


Category: 08.00.00 Economics

Article reference:
Harnessing the power of SMS marketing in small business activities // Modern scientific researches and innovations. 2015. № 4. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/04/52504

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