UDC 338

THE ROLE OF INNOVATION IN STRATEGY FORMATION COMPANIES

Spetsian Ludmila Michailovna
Russian State Social University, branch in Minsk Republic of Belarus
docent, PhD in Economics, docent of Department Social Work, Management and of Social Law

Abstract
The paper analyzes the formation of the market, customer-oriented, as well as the possibility of its de-velopment through the establishment of long-term competitiveness of enterprises. The definition of innova-tion, and shows its constituent components. Presented an innovative approach to the implementation of the Company's operations as the only way to maintain a high growth rate of labor productivity, and profitability. Recommendations of innovation, the main purpose of which appears to develop new products and services.

Keywords: efficient marketing system, enterprise competitiveness, innovation, innovative approach, innovative capacity, market


Category: 08.00.00 Economics

Article reference:
The role of innovation in strategy formation companies // Modern scientific researches and innovations. 2015. № 4. P. 4 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2015/04/51317

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