UDC 339.13

BENCHMARKING AS TOOL TO INCREASE EFFICIENCY THE SITE OF THE CONSTRUCTION COMPANY

Kalyagina Olesya Sergeevna1, Gorbunov Valeriy Nikolaevich2, Dmitrieva Tatiana Nikolaevna3, Bolshakova Svetlana Mihajlovna4
1Advertising agency "PR Expert", brand consultant
2Penza state university of architecture and construction, candidate of economics, associate professor of the Department «Economics, organization and management of production»
3Penza state university of architecture and construction, lecturer of the Department «Economics, organization and management of production»
4Penza state university of architecture and construction, student

Abstract
The paper analyzes the basic tools improve the efficiency of the site of the construction company on the basis of benchmarking. The possibilities of the site for development and implementation of programs of promotion of construction products and services.

Keywords: communication, competition, construction company, consumer., market, promotion, website


Category: 08.00.00 Economics

Article reference:
Benchmarking as tool to increase efficiency the site of the construction company // Modern scientific researches and innovations. 2014. № 10. P. 2 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2014/10/39674

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