UDC 316

«SOCIAL MEDIA» AS A NEW METHOD OF PROMOTING PRODUCTS AND SERVICES

Karpova M.K.1, Geranina A.S.2, Stezhka A.A.3
1Penza State University, candidate of sociological sciences, associate professor, Department "Communication Management"
2Penza State University, 4th year student
3Penza State University, 4th year student

Abstract
In this paper «Social Media» is considered as a new method of promoting products and services.

Keywords: PR, SMM


Category: 22.00.00 Sociology

Article reference:
«Social Media» as a new method of promoting products and services // Modern scientific researches and innovations. 2012. № 12 [Electronic journal]. URL: http://web.snauka.ru/en/issues/2012/12/19265

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